The Office Friendly Conference 2023

Incorporating The Pioneer Sales Training Expo

Office Friendly Conference 2023 People, Planet, Profit

Get ready for the Office Friendly 2023 Conference – where innovation meets collaboration! Join industry leaders, explore cutting-edge solutions, and ignite your business growth.

Don’t miss out on the inspiration, networking, and game-changing opportunities.

Office Friendly Conference 2023

Friday 17th November 2023

Book your place at the 2023 conference

Where is it?

East Midlands Conference Centre, The Orchard Hotel – Nottingham

Conveniently located just 10 minutes from J25 of the M1, The Orchard Hotel is next door to the 330 acres of the University of Nottingham Parkland.

Office Friendly Conference 2023 Nottingham

What’s included?

  • Business keynote to inspire and motivate
  • Expert panel of speakers
  • ‘The Pioneer Sales Training Expo’ a sales training event which will run alongside the conference specifically designed for dealers sales teams
  • Supplier exhibition
  • Evening entertainment

Keynote Speaker

Presenting Holly Tucker, Co-Founder of Notonthehighstreet

Holly Tucker is best known as the co-founder of, but with many strings to her bow – mother, MBE, founder of Holly & Co and UK Ambassador to Small Creative Businesses, she is so much more. Believing in the power of creativity and a champion of small businesses, she is well-placed to discuss entrepreneurialism, e-commerce and innovation in retail.


With a host of achievements under her belt, Holly has successfully made her name as one of the UK’s most respected entrepreneurs. She has dedicated her career to providing a platform for small businesses allowing them to compete with the big guys.

Incredibly ambitious, she has not stopped at, moving on to her next venture, Holly & Co. After a decade of building the first business, she has proven she has the secret for serial success, by doing it all again with Holly & Co. The site is an all-compassing destination, a home, for artisans which aims to demystify business, connect like-minded creatives across the world and shine a light on small creative enterprises.

In this role, Holly also acts as a mentor, offering ‘first aid for business,’ sharing her knowledge on a more personal basis and supporting individuals on their journey.

Her business acumen and commercial insight has led Holly to be recognised for a number of awards over the years, most notably by her MBE for services to small businesses and enterprise as part of Her Majesty the Queen’s Birthday Honours List in June 2013, and her appointment as the UK Ambassador for Creative Small Businesses by the Prime Minister in 2015. She has also been awarded Entrepreneurial Woman of the Future Award, EY Entrepreneur of the Year (London and South Region winner 2014), Management Today 35 Women Under 35 Award, Media Momentum Women of the Year, The Google Award for Women in Digital at the Digital Masters Awards, and many more.

Alongside being a successful entrepreneur, Holly is also an author. Having published business books which share her personal stories, she has managed to top both the Amazon and Sunday Times Business bestseller charts.

Supporting independent enterprises and believing that changes needs to be made on a grassroots level, she is the Chair of the St Margaret’s Traders Association.  This association supports and protects its independent high street, it acts as a model that all high streets can seek to emulate. Holly also founded The Happy Bricks Foundation in 2013, a charity set up to improve the lives of disadvantaged children across the globe through access to safe schools and education.

Entrepreneurial, successful and innovative, Holly bridges the gap between business and creativity, helping others to learn from her success. Sharing her story and business insights, she is a great keynote speaker for all kinds of retail, innovation or ecommerce events.

Holly Tucker

Pioneer Sales Training Expo

Presenting Graham Perkins from Dale Carnegie

Graham is a committed and versatile trainer skilled in delivering to a wide range of audiences and adapting to their specific needs. He trains both face-to-face and online digitally. He has been delivering personal development, Leadership & Management and presentation skills training for 15 years.

Graham understands that businesses need to see bottom-line benefits for training investment, and he strives to connect training with business benefits as well as giving participants a rewarding experience.

One of the most significant rewards is seeing people grow – the training environment Graham creates gives participants the confidence to develop who they are and who they can be – for the benefit of themselves and their organisation’s.

Graham Perkins

Join our Sales Workshops!

Sales Workshop 1: Positive Mindset and Trusted Advisor Masterclass

If you want to sell, then one thing you have to master is developing a great attitude. Having a great attitude is more important than the skill you have.


In the face of challenges, a positive attitude will carry you through. Even top performers experience dips in performance. The difference is that top performers turn obstacles and challenges into opportunities, building world-class relationships with clients and prospects.

In this session, we will cover;

  • Understand the challenges we face in sales.
  • Qualities for success in 2023/2024.
  • How does our comfort zone impact sales performance.
  • Practical principles to maintain a positive mindset.

Sales Workshop 2: Asking the right consultative questions

Selling without a process is like fishing with a rod and reel instead of a net. You’ll catch some, but it takes more work and time.


A proven process delivers consistent results. Building relationships and using a consultative sales approach creates positive outcomes for all parties.

In this session, we will cover;

  • Why is asking the right questions a powerful tool.

  • Understand the different buyer types we engage.

  • Look at a questioning model that will focus our approach.

  • Develop the skills to build world-class relationships.

Who are Dale Carnegie?

Presenting Graham Perkins from Dale Carnegie

The elite trainers and facilitators at Dale Carnegie engage the environment they create, the way they coach and give feedback following Dale Carnegie’s DNA, makes them stand out from other training organisations.

Dale Carnegie

110 years of training experience

200 office in 80+ countries

35 languages spoken by their teams

200,000+ online participants

9 million graduates

The Office Friendly Awards 2023

The Office Friendly Awards recognise and celebrate those in the Office Friendly community who demonstrate excellence, and outstanding achievements.

The Office Friendly Awards will be held at our Office Friendly Christmas Party on the evening of Friday 17th November 2023. Please nominate your business by completing the online award application for each award you wish to enter.

Enter for an Award

Application deadline is Friday 13th October 2023
The Mike Hindmarch' Dealer of the Year Award 2023

This award will be presented to the Dealer of the Year. Office Friendly members may
nominate their business by completing the Dealer of the Year Award online application.
Sponsored by Fellowes

Apply here

New Dealer of the Year Award 2023

This award will be presented to the New Dealer of the Year. Open to any dealer who joined Office Friendly after 1st July 2022. Office Friendly members may nominate their business by completing the New Dealer of the Year Award online application.
Sponsored by Antalis

Apply here

The Social Sustainability Award 2023

This award will be judged on the 5 areas: carbon footprint, single-use packaging, waste management, sustainable products and social responsibility. The winner will be the business who has progressed in one or more of these areas in the last 12 months and has gone above and beyond for sustainability. This award is open to dealers within and outside the Weaver Programme. Office Friendly members may nominate their business by completing the Social Sustainability Award online application.
Sponsored by Weaver

Apply here

The Pioneer Dealer Sales Person of the Year 2023

This award will be presented to the Dealer Sales Person of the Year. Office Friendly members may enter themselves or nominate a colleague by completing the Dealer Sales Person of the Year Award online application.
Sponsored by Pioneer

Apply here

The Q-Connect & Exclusive Brands Award 2023

This award will be presented to the member with the greatest year-on-year sales
growth from VOW Wholesale on both Q-Connect and Exclusive Brands.
Sponsored by VOW Wholesale

The Supplier / Vendor Award 2023

This award will recognise the supplier/ vendor with year-on-year sales growth, overall engagement and support provided including service, marketing campaigns and awareness.
Sponsored by Office Friendly

The Supplier/ Vendor Account Manager of the Year Award 2023

This award will be presented to the supplier/ vendor account manager of the year.
This will be awards based on the individuals overall engagement and support of
Office Friendly and their members.
Sponsored by Office Friendly

The Conference Agenda

Find out what is taking place at this year’s event.

View either the full member or supplier agendas below which covers Thursday, Friday and Saturday.

Last year’s highlights

Further information to be announced shortly…

All information on the Office Friendly 2023 conference will be revealed shortly so keep an eye out for this page so you don’t miss out on an incredible day.

Submit the form below to request a call back for more information on the event…