Design is no longer just about making things look pretty; it is a strategic tool that can help businesses achieve their goals. Companies that invest in design can see significant improvements in their bottom line, customer satisfaction, and brand loyalty. In this blog, we will explore the top three business impacts of investing in design, supported by statistics and data.


Increased revenue

Design is a key driver of customer satisfaction, and satisfied customers are more likely to make repeat purchases and recommend a brand to others. According to a study by the Design Management Institute, design-driven companies obtained financial returns of 219% over a ten-year period. Another study by McKinsey & Company found that companies that prioritise design had 32% more revenue growth and 56% higher total returns to shareholders than their competitors.

One example of a company that has seen increased revenue through design is Airbnb. In 2014, the company underwent a major redesign, which included improving the user experience and simplifying the booking process. As a result, the company saw a steady increase in bookings following the redesign till the present day.


Improved customer satisfaction and loyalty

Design can also have a significant impact on customer satisfaction and loyalty. A well-designed product or service can make it easier and more enjoyable for customers to use, leading to increased satisfaction and loyalty. According to a survey by Adobe, companies that prioritise design are 1.5 times more likely to see an increase in customer loyalty.

Apple is a prime example of a company that’s improved customer satisfaction and loyalty through design. The company’s products are known for their sleek design and user-friendly interfaces, which have helped to create a loyal customer base. In fact, a survey by Brand Keys found that Apple has the most loyal customers of any brand in the world.


Increased efficiency and productivity

Design can also have a positive impact on a company’s efficiency and productivity. By investing in design, companies can streamline processes and eliminate unnecessary steps, leading to time and cost savings. According to a study by the Design Management Institute, design-driven companies had 41% higher market share than their competitors.

Slack is an organisation that has increased efficiency and productivity through design. The company’s messaging platform is designed to be intuitive and user-friendly, which has helped to increase productivity and reduce the need for email. As a result, the company has seen significant growth, with over 12 million daily active users as of 2021.


Investing in design can have a significant impact on a company’s bottom line, customer satisfaction, and productivity. Companies that prioritise design are more likely to see increased revenue, customer loyalty, and market share. By investing in design, companies can differentiate themselves from their competitors and create products and services that truly meet the needs of their customers. In today’s competitive business landscape, design is no longer just a nice-to-have; it is a must-have.

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